Last week I wrote about the dichotomy that exists in advertising: consumers ignore ads, but ads still work (albeit subtly). I then asked if this is the way it has to be and invited readers to comment. I still welcome your comments, but wanted to kick off this series with an idea.

Picture this scenario: you are browsing yahoo news and you notice an ad that says something like, “Did you miss the last episode of The Office? Click here to watch it”. You click on the ad and a player pops out and starts playing the episode of The Office that you missed. You can either watch the entire episode in full screen or leave it on in the background as you continue to browse the web….. Read more (via Advertising for Peanuts)

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