The second part of the Brandcurve Color Theory Primer will discuss color harmony and context. In part one, I talked about the color wheel, which provided a basic understanding of primary, secondary and tertiary colors. In part two, I’ll discuss how those colors can be used together to create “harmonious” designs and visuals.

Color harmony theory tells us that there are certain colors on the color wheel that will look good together. There are three main ways to choose colors for your brand color palette that will look harmonious together…. Read more (via Brand Curve)

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